4 Components Your B2B Leads Database Should Have For Effective Working
Working with a clean, error-free B2B leads database
ensures the success of top lead generators like The Global Associates. Creating
quality fresh opportunities on a regular basis becomes very tough and
challenging if your B2B leads database is full of errors, dupes or
inconsistencies. Trying to purge data all the time will result in sheer wastage
of time and man hours, and cause frustration among your employees. You need strict
quality control regime and effective monitoring mechanism to keep your data
clean and make your working efficient and effective.
Necessity of working with a clean database
It’s essential for the sales organizations to put in place
strict quality control mechanisms in order to maintain a perfect B2B leadsdatabase. The data explosion caused by the internet revolution has made
life difficult for the sales people, one should know the trick of finding
relevant data and purging it as per their needs. The first step in this
direction is to identify the essential components of clean data, some of these
components are discussed below.
·
Accuracy of data
The most important component of good data is, of course, the
accuracy of the data. You must make sure your data is error-free, correct in
every sense. You are in big trouble if entries like the names, designations or
the phone numbers etc of the decision makers are incorrect or incomplete. Any
intentional or unintentional errors waste precious time and affect the morale
of your employees.
·
The completeness of data
You cannot expect great things working with an incomplete
data. It’s essential to ensure the completeness of data on two levels. First, on
the macro level- make sure you have all the records you need: the names of all
the companies you deal with, the contact details of relevant people, and so on.
Secondly, on the micro level, ensure that all the relevant fields and
information in these records is entered accurately, like the names, phone
numbers, email addresses, designations of decision makers and referrals etc.
Developing the habit of working with a clean B2B leads database
is mandatory to make your approach effective and result-oriented in this era of
super-busy decision makers and ever-intensifying global competition. Understanding
the essential components of good data will help you achieve this objective. The
discussion will be continued in our next post.
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