3 Networking Mistakes You Should Avoid For An Effective Sales Lead Generation Effort


Business networking is a potent, time-tested tool for creating quality b2b sales leads in good numbers, however, one must avoid some common mistakes. The post discusses some of the common mistakes that could prove costly and suggests ways to avoid them for effective Sales Lead Generation effort.



Business networking is a very powerful tool for top leadgeneration companies like The Global Associates for creating fresh opportunities and effectively boosting Sales Lead Generation. Networking on the social media platform and in the real world helps you get in touch with the prospective buyers, peers and colleagues, look for  fresh opportunities and find effective referrals; everything you need for maximizing sales lead generation effectively. However, a few common errors can prevent you from taking full advantage of this great tool, these errors are discussed below.

·         Networking without a clear purpose

The potent tool of business networking will not help your sales lead generation effort much if you are going about this task without a clear purpose, without a well-defined strategy. You should first set some long-term and short-term goals to make your effort worthwhile. Start with a clear idea about the kind of companies and people you want to connect through your networking effort.

·         Networking with a take-only attitude

Networking is a two-way business, you just cannot go about it with a take-only attitude. It’s necessary to pay back in kind the favors you receive if you want to have a successful venture. Show gratitude and help people in return whenever possible;offer them a referral, share useful industry trends, provide them some inside information, and so on.

·         Networking within a closed circle

A lot of new contacts and opportunities are always required for you to successfully maximize sales lead generation. Sales organizations, however, often commit the mistake of limiting their networking within their industry only; something that puts them at a disadvantage. There is likelihood of getting fresh opportunities from people from other industries and facets of life;it’s very important to look beyond your small circle and extend your net.

Always begin your networking by having a clear purpose, a selfless attitude and try to look beyond a small circle of people to make your sales lead generation effort effective and successful. Set clear-cut long-term and short-term goals and always pay back the favors you receive from your contacts to make it a win-win for all.







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